A seamless blend of live action and animation created the debut TV ad for insurance comparison website Be Protected. All thanks to its star: Erik, a 3D-rendered penguin.


We sourced the cast, filmed and directed the live action, commissioned the penguin render and recorded the voiceover. Then edited everything together in-house.

The biggest consideration during filming: how would the actor interact with an animated character that wasn't there? Safe to say, through our direction, he nailed it.

The ad first aired on Sky and Channel 4 and Erik is now very much alive and kicking in the minds of customers.


© Intermarketing Agency. An Advantage Smollan company.